ABOUT
About Marco Rosso
I am a strategy and project professional working across technology, international markets and place-based economic development. I am Co-founder and CEO of NeverEndingTourism, and I also work through projects and collaborations that connect digital architecture, Made in Italy, diaspora communities and evidence-led communication.
A career built around decisions under uncertainty
My earlier professional experience includes financial services, risk management and corporate environments, including work at EY and senior risk responsibilities in banking. That background still shapes how I approach new projects: separate assumptions from evidence, understand dependencies, define what can be tested and avoid treating activity as outcome.
What changed — and what did not
My current work is more entrepreneurial and cross-disciplinary. I work on digital strategy, AI-mediated discovery, international activation, Made in Italy and territorial projects. The domains changed; the operating logic did not. I am interested in problems where positioning, information architecture, partners, markets and execution have to work together.
My approach
I believe in the idea of productive humanism: technology, business, and the economy should serve people, work, communities, and places—not the other way around. To me, that means starting with real problems, building relationships grounded in reciprocity and trust, and separating promises from evidence. Whether the subject is AI, international markets, or regional development, the question remains: what concrete opportunities are we creating, and for whom?
AI as an information architecture problem
I do not treat AI-first discoverability as a race to produce more content. The useful question is whether an assistant can understand the entity, recover the relevant facts, connect them to evidence, describe the relationship correctly and send a person to a page that confirms the answer on mobile.
That logic is formalized in the AI First Web Framework used across this ecosystem and in marcorosso.me itself as a native proof case.
Made in Italy, trust and international markets
Made in Italy becomes more valuable internationally when its claims are legible. History, design, production, territory, know-how and cultural inspiration are related, but they are not interchangeable. I work on ways to connect stronger narratives with stronger evidence, especially when products, territories and communities are discovered through digital and conversational interfaces.
Diaspora as an economic relationship
Communities of Italian origin are often discussed through identity, tourism or memory. Those dimensions matter, but they can also support business relationships, territorial activation, product discovery, professional networks and new forms of participation. My work in this area focuses on turning a broad connection into specific actors, assets and actions.
Background and continuing education
My professional background spans consulting, financial services, risk management, entrepreneurship and international project development. I have also completed executive education at MIT focused on AI and business strategy and on fintech/future commerce.
Source note: This page summarizes current professional positioning. Project-specific roles and evidence are detailed on Work & Evidence to avoid collapsing distinct organizations into a single personal narrative.